Work Stories: Eleanor, Warner Music

The best advice I can give is that you have to get out there and do something, because it’s not going to happen if you wait for it.

This Is It! speaks to Eleanor about what it’s like being a Radio Promotions Apprentice at Warner Music. This opportunity was found through DiVA as part of the Creative Employment Programme.
What were you doing before you started working here?

I came here straight from college. I had just completed all my a-levels and was looking for something within the radio sector of the music industry. This was because I had been doing voluntary radio at college, which was incredible. I was a Broadcast Assistant at a community station for a year and then became presenter every Saturday. It was one of the best things I’ve ever done, I was really happy there.

I applied for this role through an organisation called DiVA, who are Diversity in Visual Arts. They help young people find apprenticeships. I saw on their website that Warner was looking for an apprentice, so I applied through them.

It was nice that the team trusted me to build up that press release and get it sent out to radio.

Can you tell us a little bit about your role here at Warner Music?

I am a Radio Promotions Apprentice, so I assist the radio team who do regional and national radio. We get all the playlists from the big stations, like Radio One and Radio 2 as well as Global and Bauer stations, such as a Capital and Absolute Radio. It’s my role to then analyse them and monitor how well Warner’s artists are doing. That’s my main role – I also analyse Shazzam and ITunes, again to see how well our artist are doing.

The radio promotions team is quite small; there are four of us and our manager. So it’s only a very little team, but it’s really nice. We have one member of our team that works specifically for national radio and another member that works specifically for regional radio. It’s really interesting to see where their similarities and differences are and how they cater and promote differently. So the marketing’s kind of different depending on whether it’s regional or national.

I’m so passionate about music and coming here everybody else shares that same love.

What would you say your favourite aspect is about the role?

Making the press packs are quite fun! You have to write down who the artists are, the album name and a bit of information about them, then stick it on a CD and send it out to radios. For Duran Duran’s new album, I was kind of given the reins to make a little press release for them. So I would write down anything interesting about the album to promote it, like that Mark Ronson has produced it. It was nice that the team trusted me to build up that press release and get it sent out to radio.

 I think maybe the genre of music is changing a little bit, and people are listening to different things, which is interesting.

What would you say the best thing is about working for Warner Music?

I think because radio is my first love, I had such a good time doing community radio. I’m so passionate about music and coming here everybody else shares that same love. Everybody here is so lovely and it’s just a joy to work with people managing bands that I love. Some of the bands on our roster are bands I’ve been listening to for years, which is really cool. Being able to work alongside these playlists we get sent in is so interesting and exactly what I want to be doing.

Another big perk to the job is that you get to go to gigs. This morning I was out of the office with the radio team at Maida Vale because Muse were in the Live Lounge. So I basically got to sit and watch Muse this morning, it was amazing.

If you want to get in to the music industry, whether it’s with radio or even being in a band, you have to do something before off your own back

What would you say your view is on the future of music within radio?

A lot of the big bands that are starting to really get attention now and the smaller bands becoming well known, are all quite rocky and quite guitar based. I think there’s a band out there that has seriously lifted that, which is why so many of these rock bands are getting a lot more attention. So I think maybe the genre of music is changing a little bit, and people are listening to different things, which is interesting.

You’ve got to be business savvy and extremely passionate about your artists.

What advice would you give somebody who might be looking to work in radio promotions? 

The best advice I can give is that you have to get out there and do something, because it’s not going to happen if you wait for it. I did a really stupid thing at college and didn’t take media studies because I was told it wouldn’t get me where I wanted to go. When I started college I realised that I wasn’t doing anything with radio, and radio was what I wanted to do. So I thought ‘what can I do about that?’ and the answer was to join a community radio station. If I hadn’t of joined that station I wouldn’t be sat here because that experience is a big part of why Warner wanted me. So if you want to get in to the music industry, whether it’s with radio or even being in a band, you have to do something before off your own back.

 

Can you name four skills that every radio promoter should possess? 

You’ve got to be business savvy and extremely passionate about your artists. You need to be out going, you can’t sit there being quiet and shy or else you’re not going to sell your artist. I think you’ve also got to have a bit of radio background yourself. This helps you understand how a radio station works, how the kind of people that work there tick and what they’re looking for. You will then know exactly how you need to promote your bands and artists.

Eleanor’s apprenticeship is part of the Creative Employment Programme, an Arts Council scheme that provides paid placements for 16-24’s just starting out in the creative industries.

Work Stories: Jasmeen & Didi Luton Library

Not only is it somewhere nice for people to go to for some piece and quiet, but also it is a social hub, where people get to take stuff out for free. And who doesn’t like free stuff?

Jasmeen and Didi speak to This Is It! about working as Creative Employment Programme Interns for Luton Library and why they think Libraries are still important.

 

What were you doing before you started working here?

Jasmeen: Before I worked with Luton central library, I was looking for work. I had mainly been doing temporary work for a variety of different companies. Most recently, I was a research assistant for a pharmaceutical company.

Didi: I was working as a part time Receptionist/Administrator at a local charity.

 

What made you made you want to apply for this role?

Jasmeen: I was very excited about being given the opportunity to work in a knowledge filled environment. I had spent most of my time as a child in libraries, and had acted as a volunteer on many occasions. I loved it then, so when I saw that such an opportunity had arisen, I jumped on it.

Didi: I am enthusiastic about the importance of books and information. I was attracted to the opportunity of putting the communication and IT skills I had acquired from my previous role to help support people in the local community.

There’s always something to do, and something new to learn.

Can you tell us a bit about your role at Luton Libraries?

Jasmeen: At the moment I do a little bit of everything. I work both with the frontline staff and with the librarians. Working with the frontline staff includes providing customers with the library’s services. As a result, we are actively helping customers with their needs. I could also be stacking shelves and finding requests placed by customers from anywhere in the county.

Working with the librarians, I help to sort out the ordering of new books, and the withdrawal of old or unwanted books from the system. In addition librarians organise a lot of events in the library, part of my role involves recording feedback from customers who attended these events. I have also recently been writing a lot of articles for the newsletters and designing posters!

Didi: I spend half of my time as a Library intern in Luton Central Library working frontline. This involves working hands on to help customers borrow items and find information, to help run activities in the library, and to carry out routine duties like shelving and sectioning.

I spend the other half of my time working on projects based around the Universal Offers. The Universal Offers are the four key areas of service that are essential to a 21st century library service. I am working under the Reading Offer with Children. This involves promoting reading through reading groups, challenges, promotions and author events. Currently, we are working on the Summer Reading Challenge. This offer has been developed in partnership with The Reading Agency to encourage children to read books whilst on their summer break.

I believe that public libraries are at the heart of any community. It’s a safe place where you can meet people and access a wide range of resources for knowledge or pleasure as well as providing free entertainment.

What’s the best part about working in a library?

Jasmeen: There’s always something to do, and something new to learn. There’s always a way to explore the progressive skills that have been gained as an individual, which I am very happy about. On top of that, you get the satisfaction of helping someone find what they need, and their gratitude is always heart-warming. You also get to meet and socialise with people of all different cultural backgrounds, which has made me appreciate what a big, yet small world we live in.

Didi: I enjoy the variety of the job, from dealing with members of the public on some days to working on a project or visiting other local libraries on other days. No day is the same and that excites me.

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Why do you think it’s important to get more people using libraries?

Jasmeen: There is a very big community in the library. Not only is it somewhere nice for people to go to for some piece and quiet, but also it is a social hub, where people get to take stuff out for free. And who doesn’t like free stuff?

Didi: I believe that public libraries are at the heart of any community. It’s a safe place where you can meet people and access a wide range of resources for knowledge or pleasure as well as providing free entertainment. The services offered can help local people to learn and boost vital everyday skills needed to survive in an ever-changing society.

 

Find out more about Luton Library through their Website and Facebook page.

 


Work Stories: Bradley, ArtReach

Despite having a whole range of unexpected hitches along the way, there is an unparalleled satisfaction to be gained from seeing your shared endeavours translated into the smiles and enjoyment of audience members.

Bradley tells This Is It! what it’s like working as a Marketing Assistant Intern for ArtReach as part of the Creative Employment Programme.

 

What interested you about applying for a role in the creative industries?

After leaving university with a degree in Ancient History, my options appeared to be limited. After graduation, I went through a lengthy period of trawling through job sites, writing dozens of job applications and sitting through many unsuccessful interviews. I quickly realised the ‘commercial’ roles I had been applying to were poorly matched with my personality and interests, they were simply jobs I couldn’t feel passionate about.

Therefore the chance discovery of the Creative Employment Programme, and the prospect of an internship placement locally at ArtReach, was not only fortunate, but also incredibly well suited to the type of career I wanted. I believe I speak for a lot of people when I say that career motivation derives less from “profits and pay-packets” and more from engaging in, and being an integral part of, projects and causes that feel important to them. With ArtReach being a ‘not-for-profit’ organisation that develops innovative creative arts projects and programmes around the country, it ticked all the boxes for me.

By far and away the most enjoyable experience I’ve had was being part of delivering our Night of Festivals event in Barking, London.

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Tell us about your day-to-day role?

My official title is Marketing Assistant Intern but it would be wrong to assume anything from job titles! My main task is to help promote awareness of ArtReach’s Night of Festivals events, which celebrate the themes of freedom and democracy through artistic innovation. This ranges from writing press releases, to editing and updating websites, and reaching out through social media. My role also encompasses a range of activities and tasks that come with being in a small office environment from answering phone call enquiries to creating and updating databases. One of the most appealing things about working for ArtReach is the incredible variety of activities that are happening. For example I am helping run a five day circus skills workshop in Northwood next week, it’s not all about making teas and coffees on an internship!

I am beginning to learn that careers can now be forged in areas of personal interest, such as those in the creative sector.

What has been your highlight so far?

By far and away the most enjoyable experience I’ve had was being part of delivering our Night of Festivals event in Barking, London. Night of Festivals could be characterised as a big street party, continuous carnival processions made up of elaborate costumes and vibrant music. Our Barking event also featured live theatre, world music and storytelling amongst many other things!

I have quickly learnt that planning and managing a multifarious event such as this can be a stressful business. The weeks and days leading up to it sees your workload and worries increase exponentially, efficiency and organisation become essential tools in your armoury.

However, the flip side of this is seeing the l fruition of your team’s hard work and delivering an event that enlightens and inspires its audience. Despite working 36 hours in three days, and having a whole range of unexpected hitches along the way, there is an unparalleled satisfaction to be gained from seeing your shared endeavours translated into the smiles and enjoyment of audience members.

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How has the role influenced your future career?

As a university student (and consequently a graduate) the word ‘career’ strikes a daunting and unapproachable tone. However, I am beginning to learn that careers can now be forged in areas of personal interest, such as those in the creative sector. As an introduction to the working world, a CEP internship such as this is invaluable. Not only has it presented a previously undiscovered world of career potential, but has also exposed my strengths and weaknesses, my likes and dislikes. If experience is the key to self-discovery, then I intend to experiment with career options in the near future. This optimistic attitude could never have materialised, however, without the opportunity given to me by my internship with ArtReach.

Bradley Flood

Bradley is on an Internship at ArtReach, who deliver arts and bradley-flood-artreach-profilecultural initiatives nationwide. As well as a love for the classics and humanities, Bradley’s varied interests range from playing music, to practising yoga. With an appetite for informed research and writing, Bradley endeavours to explore the creative industry further.

Follow Bradley on Twitter and have a look at his LinkedIn page to find out more.

 


Work Stories: Holly, CODA

This Is It! speaks to Holly about working as an Apprentice for CODA Music Agency as part of the Creative Employment Programme.

Having not worked in the music industry before I wasn’t really sure what’s what, but now I’m here I think it’s amazing.

What were you doing before you started working at Coda?

I was working full time in an administration role. I had just finished my a-levels and didn’t really know what I wanted to do, so I thought I should get some admin skills. It wasn’t the industry I wanted to be in, so after looking around a bit, I applied for this role.

 

What was it that interested you most about applying for this position?

It was mainly the company, I had looked around at other roles but as soon as I came across CODA I thought I want this job. I was looking at roles in the Music and TV industry and this one leapt out. They are such a highly regarded company, seeing the roster of acts they look after was really unbelievable. Music is such a keen interest of mine, I wanted to pursue it more and learn more about it.

That’s one of the great things about being an apprentice, as you start from the very beginning in this new industry, with everyone more than happy to help you.

 

Could you tell me a bit about your role here?

I’m the assistant to one of their agents, Kane; he’s a junior agent as he has only had his own acts for about 18 months. I came on as his first ever assistant, which gives him the opportunity to go out and focus on booking and potentially sign more acts!

It’s mainly administration duties at the moment, but now I’m starting to learn more about the bookings. Kane’s been teaching me a bit more about getting availabilities, discussing fees and what shows are right for what acts. Now I’ve got the basics behind it, I’m learning more about it and it’s really interesting. When I was doing the admin side I would see a show in the diary, but now I’m starting to understand why it is there and the reasoning behind it.

That’s one of the great things about being an apprentice, as you start from the very beginning in this new industry, with everyone more than happy to help you.

Last week I went to a show for one of our acts, which was their first live performance. After planning it all before,  it was really great to see them actually perform.

 

What skills have you learnt so far?

Organisation is one of the key things I’ve learnt. Having a task system and managing emails, making sure I reply to everything and chase people for things when I need it. I wasn’t bad at it before but now I’m so much better, you need those skills to be able to be good at this job.

 

What’s been your favourite moment since you’ve started working here?

Last week I went to a show for one of our acts, which was their first live performance. Most of our acts are DJs and now one of them is pursuing the live sector so the set is more technical and settlements are used to finalise fees.

After planning it all before, from making sure the presales and ticket links went out to sending the itinerary, it was really great to see them actually perform.

CODA is such an amazing company. I think having your foot in here can help you a lot as I’ve made a lot of contacts.

 

Have you faced any challenges during your time here?

I think one of the main challenges is if you have a day off it can be quite hard to catch up when you come back. Especially now it’s festival season, there is so much to do. I’ve got a lot of acts playing at the moment, a lot at the same festival, so you need to plan it all out and make sure you know what’s happening. It can get very busy so you just have to focus on the situation.

Where I last worked I was answering the phone and dealing with customers a lot, so I think that also helped me get the job as I could bring that to the role.

 

Has working here helped influence your future career?

Yeah definitely, CODA is such an amazing company. I think having your foot in here can help you a lot as I’ve made a lot of contacts. Having not worked in the music industry before I wasn’t really sure what’s what, but now I’m here I think it’s amazing. Having learned about the live side of it and the recording and publishing, it’s just so massive. Along with the bookings it’s nice to learn more about it and there is so much more to it than I could ever have imagined.

 

Could you give any advice to someone who could be starting a similar role or starting a placement?

I would say when you come across a job make sure you research the company. When I found this role I was researching on the website and noticed some of the acts have two agents. I made a note of this and asked about it when at my interview. I think they were pleased I had researched the company and had looked on their website. Also make a note of all the skills you have already, so any administration skills you might have. Where I last worked I was answering the phone and dealing with customers a lot, so I think that also helped me get the job as I could bring that to the role.

You can find out more about CODA here and more about the Creative Employment Programme here.