This Is It! speaks to Kezia about her time on the Creative Employment Programme as a Marketing Intern for Sound and Music, the national charity for new music.
What interested you most about applying for this position?
Being able to get my foot in the door for something new is what attracted me. I have a design degree, and whilst I wanted to keep designing, I also wanted to get some marketing experience. I felt this position held quite a lot of things that would help me in the future.
I think a good thing is I don’t feel like an intern at all, I just feel like it’s my job and can act like everybody else here
Can you tell us a little bit about your role at Sound and Music?
I look after the website and all social media. The twitter page has 32,000 followers at the moment and the Facebook page has about 6,000 so that’s quite a big responsibility to have. I send out reader offers to our subscriber list that has 16,000 subscribers to it, upload the daily blog and also do design tasks. I’ve designed adverts for Sound and Music in magazines like The Wire, the Proms Guide and Music Teacher magazine. I’ve also represented them at music expos to talk about the various programmes we run, which was cool. I think a good thing is I don’t feel like an intern at all, I just feel like it’s my job and can act like everybody else here, we make each other tea, I don’t make tea. It’s a really good atmosphere here.
What skills have you learnt during the course of the six months?
I’ve learnt more things about marketing because I hadn’t been in a marketing position before. I’ve been in the team during the writing of a new marketing strategy and learnt more about PR and talking to big audiences. I’ve also learnt more about designing for a specific company and how it’s briefed as previously I had just designed for myself and a few other people. At the moment I’m designing their 50-page brochure, which is something new they’re trying out, so it’s really exciting that I get to do it.
Can you think of a moment or a day that has been a particular highlight?
We have a big scheme called Embedded, which is probably our biggest programme. A lot of work goes into sending call outs and since I’ve been working here the numbers have nearly doubled. Obviously it was a team thing but it was really great to see that I actually had an impact on it. The numbers keep going up as well, which is really good.
Has working at Sound and Music helped influence your future career?
Yes, I just got a job so that’s good! I’m going to be Marketing and Design Assistant at Theatre Royal Haymarket working on their Masterclass charity, which is really cool. It’s definitely influenced what I want to do because I want to carry on doing what I’m doing here, just not being an intern.
I am also going to carry on freelancing with Sound and Music afterwards, which is great. I am going to be doing some design work for them as well as some photography and film work. I’ll be photographing workshops and events they do and filming projects as well.
keep a cool head and be open to doing whatever, but at the same time make sure you’re not afraid to ask questions.
Can you give any advice to somebody who could be starting a similar role to you, or starting a placement?
I’d do a lot of research in to the company and what they do as you might be thrown in to the deep end. Sound and Music have a lot of programmes and when I joined there were just two of us on the marketing team. It was great in one sense because I felt like I wasn’t an intern and was given lots of responsibility, but it also meant I was kind of thrown into it, so my research helped. I’d also say keep a cool head and be open to doing whatever, but at the same time make sure you’re not afraid to ask questions. At the beginning everybody gets things wrong and it’s better to not be embarrassed and just ask because the whole point is you’re there to learn. Otherwise you find that you’re behind on things where asking someone would have made it so much easier.
Have a look at some of Kezia’s work through her website and find out more about Sound and Music from the link below.